Boosting a Medical Center's Online Presence
Background: A leading medical center realized its website was underperforming, limiting its ability to connect with potential patients. Despite offering top-tier care, the center struggled with low traffic and poor search engine rankings.
Challenge: To improve its online visibility and attract more patients, the center needed a comprehensive digital strategy.
Strategy: Partnering with a healthcare-focused digital marketing agency, the center implemented key SEO tactics, including:
Challenge: To improve its online visibility and attract more patients, the center needed a comprehensive digital strategy.
Strategy: Partnering with a healthcare-focused digital marketing agency, the center implemented key SEO tactics, including:
- Content Optimization: Enhancing content around key services.
- Technical SEO: Improving website structure and mobile-friendliness.
- Local SEO: Targeting local search terms and optimizing Google My Business listings.
- Clicks: Traffic surged to 349K.
- Impressions: Visibility soared to 26.8 million.
E-Commerce Store's Remarkable Growth
Challenge: An emerging e-commerce store specializing in handmade crafts struggled with low online visibility and limited customer reach. Despite offering unique products, the store was not attracting enough traffic to sustain growth.
Strategy: The business decided to overhaul its digital marketing strategy, focusing on:
Strategy: The business decided to overhaul its digital marketing strategy, focusing on:
- SEO Optimization: Revamping product descriptions with relevant keywords and improving website structure to enhance search engine ranking.
- Content Marketing: Creating engaging blog posts and social media content to drive organic traffic and build a loyal customer base.
- Email Campaigns: Implementing targeted email marketing campaigns to re-engage existing customers and attract new ones.
- Total Clicks: The store saw a significant increase in website traffic, with 201K clicks recorded.
- Total Impressions: The store’s visibility in search results jumped to 7.73 million impressions.
- Click-Through Rate (CTR): The average CTR doubled to 2.6%, indicating more effective engagement with potential customers.
- Average Position: The store’s products moved up in search rankings, with an average position of 10.6, making them more discoverable.